Video, VSL & AI Content
Paid social runs on creative volume. One hero film cannot feed an algorithm that needs fresh variants every week. We combine real production with AI-assisted output to produce VSLs, UGC-style ads and short-form content at the rate testing actually requires — with a human deciding what is worth making.
The creative bottleneck
Ad accounts do not usually fail on targeting any more; the platforms handle most of that. They fail on creative supply. A brand shoots one campaign, cuts three ads, runs them until frequency kills them, then waits weeks for the next shoot. Performance decays in the gap. Producing enough variety to keep testing is a production problem, not a media-buying one — and it is where AI genuinely helps, provided direction stays human.
Video production
Concept, shooting and editing for product, brand and campaign video — planned so one session yields many assets across aspect ratios and lengths.
VSLs
Video sales letters structured around a specific offer: hook, problem, mechanism, proof, offer, call to action. Scripted to be tested, with alternate hooks and endings.
UGC-style ad content
Creator-style content that fits the feed rather than interrupting it, produced across multiple presenters, angles and hooks so the same offer can be tested many ways.
AI-assisted variants
AI used where it multiplies output honestly — voiceover variants, localisation, cut-downs, hook testing at volume. We are direct with viewers and with you about what is AI-generated.
Editing and repurposing
One shoot cut down for every placement: Reels, TikTok, Shorts, in-feed, stories, and the website.
- 01
Offer and angle work
Before anything is filmed we agree what is being sold and which angles are worth testing. Most weak video is a scripting problem, not a filming one.
- 02
Scripting
Scripts written with variant hooks built in, so a single production run produces several genuinely different tests.
- 03
Production
Studio, on-location or creator-led depending on the format, planned to maximise usable material per session.
- 04
Edit and variant build
Master edits plus the cut-downs, aspect ratios, captions and hook swaps that testing needs.
- 05
Test and iterate
Creative goes live, results come back, and the next round is built on what actually held attention.
A good fit if
- Brands running paid social seriously enough to need fresh creative monthly
- Direct-response offers that suit a VSL
- E-commerce and fashion needing constant short-form output
Probably not if
- One-off brand films with no testing behind them
- Anyone expecting AI to replace a real product shoot — it does not
Common questions
How is AI actually used?
For volume and iteration — voiceover variants, localisation, cut-downs, and testing many hooks against the same footage. Concept, script and direction stay human, and we tell you which elements are AI-generated.
Do you use real creators?
Yes, where the format calls for it. AI-generated presenters have obvious limits and audiences increasingly spot them; we use whichever produces the better result for the placement.
How many variants per month?
It depends on spend and how fast creative fatigues in your account. The audit gives a realistic number rather than a package figure invented in advance.
Other services
Not sure this is the piece you are missing?
Send us what you are running now. The audit comes back with what we would fix first and why — whether or not that turns out to be this service.