SEO & Lead Generation
Paid traffic stops the day you stop paying. Search does not. We fix the technical foundation, build content around what people actually search before they buy, and put a system behind the leads that arrive — so the pipeline keeps moving without a permanent ad budget underneath it.
Why SEO work so often produces nothing
Usually because it was never connected to buying intent. Blog posts get written for keywords with volume but no purchase behind them, so traffic climbs and enquiries do not. Underneath, the site is slow, pages are duplicated, and internal linking is accidental — so the good pages never gather enough authority to rank. And when leads do arrive, nothing happens to them: no routing, no follow-up, no record of what closed.
Technical SEO
Crawl and index audit, site speed and Core Web Vitals, mobile rendering, duplicate content, redirect chains, structured data and internal linking. The unglamorous work that decides whether anything else is worth doing.
Keyword and intent mapping
We separate what people search when researching from what they search when ready to buy, and map each to a page that already exists or needs to. Commercial intent gets priority.
Content production
Service pages, comparison pages and supporting articles written to answer the question properly, not to hit a word count. Each one has a job in the funnel and a route to conversion.
Local SEO
For businesses with a service area: Google Business Profile, local landing pages, citations and review generation, so you surface for searches with location intent.
Lead capture and routing
Forms, tracking and follow-up sequences so an enquiry reaches the right person quickly and its source is recorded. An untracked lead teaches you nothing.
- 01
Technical and content audit
Full crawl, index coverage, speed, and a review of every page you already rank for. We find what is broken and what is close to breaking through.
- 02
Keyword and priority map
A ranked list of opportunities weighted by commercial intent and realistic difficulty — not by search volume alone.
- 03
Fix the foundation
Technical issues cleared first. Publishing onto a broken site wastes the content budget.
- 04
Publish and build
Content shipped on a steady cadence, internal links planned deliberately, and authority built through outreach where it is warranted.
- 05
Measure and compound
Monthly reporting on rankings, traffic and — most importantly — enquiries. Winning pages get expanded; pages that never move get rewritten or removed.
A good fit if
- Businesses where people search before they buy
- B2B and professional services with long consideration cycles
- E-commerce with category and product pages worth ranking
- Local service businesses competing in a defined area
Probably not if
- Brand-new products nobody is searching for yet — paid and social come first
- Anyone who needs results inside 30 days
- Businesses unwilling to publish or change their site
Common questions
How long does SEO take?
Technical fixes can move things within weeks. Competitive rankings usually take three to six months, longer in crowded markets. Anyone promising faster is either targeting terms nobody searches or is not being straight with you.
Do you guarantee first position?
No, and nobody credible does — Google does not sell that and cannot be forced. What we commit to is the work, the reporting, and telling you early if a target is not realistic.
Can you do SEO without touching our site?
Not meaningfully. Most of the value is in changes to the site itself. If your developers hold access, we work to their process; if not, we can handle implementation.
Other services
Not sure this is the piece you are missing?
Send us what you are running now. The audit comes back with what we would fix first and why — whether or not that turns out to be this service.